A while back, the personal care company, Proctor & Gamble,

developed a marketing concept for their various products.

They refer to it still today as the 4 P’s of Marketing: Product,

Place, Promotion, and Price. This concept is as fresh today as

it was when developed over 40 years ago, and it can

also apply to selling any kind of residential or commercial

real estate.

In residential real estate, some people jokingly refer to the 3

P’s of selling real estate: 1. Put a sign in the yard, 2. Put the

listing into the multiple listing service, and 3. Pray. This is not

even close to what we propose using. While the first two are

simply a given, and the third may be helpful, we utilize a

more proactive approach to marketing properties.

Here are the 4 P’s of Marketing as applied to selling

Real Estate:

1. Product: Is the house in good shape or in need of

repairs? Is the décor current or dated? Is the floor plan

functional or in need of help? How saleable is the

property? We understand that every home is different,

and each requires a unique approach to marketing that

emphasizes the best aspects of your home.

2. Place: What’s the location of the property? Does it

overlook the Lake or does it back up to a major interstate

highway? Is it in an in-demand neighborhood or one in

transition? Does it have a usable yard?

3. Promotion: What’s the best way to promote this

property? If it is a historic home, then it should be

marketed on historic web sites and media. Should this

have a video? What kind of unique approach will attract

the right buyer for your home?

4. Price: Price is partially decided by the product’s, or

home’s, real and perceived value, but they also must

consider supply costs and the overall health of the

market. Every house will sell for market value.

Unfortunately, the buyer does not care what you want

or need to get out of the sale. Price can be adjusted based

on the condition of the home, location, and the overall

real estate market. Properly pricing your home will

ensure marketability.

When you are ready to apply the 4 P’s of Marketing Real

Estate to your property in order to move forward with your

life, contact us.